Centrifuge is a very different type of analysis product. Traditional Business Intelligence (BI) products and Extract Transform Load (ETL) tools are characterized by the time-consuming creation of underlying data models tied to data migration, data integration and creation of key performance indicators.
Long implementation cycles with complex ETL tools and monolithic data warehouses complicate the landscape. In the end, ETL and traditional BI generates static dashboards and reports that are either obsolete or marginally effective. Some newer '2.0' products have made strides in ease-of-use but they still make a fundamental assumption that is flawed today. They assume that in advance of analysis, you know what you are looking for.
Centrifuge was built for the most demanding applications in the world including counter-terrorism, cyber crimes, fraud investigations and homeland defense. These applications deal with massive amounts of heterogeneous data from multiple and ever-changing sources where the existing Extract Transform Load cycle is obsolete. They are also highly mission-critical and time sensitive. Businesses face the same problem today. Hidden in the jet stream of data pouring in, are insights that represent threats and opportunities critical to the health of your organization. With Centrifuge, you can improve the way your organization makes decisions without a cumbersome, traditional ETL tool. With Centrifuge, you can add in new data sources as part of your analysis without complex programming and long ETL cycles.
Where Existing Business Intelligence Tools Fall Short
Too
Static:
Users need to know what questions to ask in advance. They lack the freedom to explore. With Centrifuge, users connect to data anywhere. Their data analysis, bi and data visualization requirements are not constrained.
Too
isolated:
Analysis is a lonely function. Ideally, it should be a group exercise where the organization can force multiply by leveraging the collective knowledge of the team. With Centrifuge, you save analytical assets for future use or use by others on your team.
Too
disconnected:
Analysts lose context as they use different data analysis tools to see different data. With Centrifuge, you can connect to data, visualize your data, join other data sources, all within the same business intelligence & data visualization technology.
Too
hard to use:
Existing business intelligence software requires custom programming, professional services and costly deployment of thick clients. Data analysis and visualization with Centrifuge is done through a browser.