Retailers continue to try and distinguish themselves from one another with specialty products targeted at specific consumer segments. The need for convenience, customer service, product bundling and value added services characterize an industry where customer loyalty has been eroding for years.

With so many channels through which a consumer can shop and buy, the need for customer loyalty analysis and retail business intelligence (BI) in the areas of marketing effectiveness, sales and service performance is paramount to your success. Site location for brick and mortar stores is as important as ever. Retail BI analysis of supply chain costs and manufacturing is also a critical component in highly competitive retail markets. With Centrifuge, retailers now have the ammunition to effectively compete at a time when improved decision-making using retail business intelligence applications is essential to the success of your brand, your stores and your online efforts.