Retailers continue to try and distinguish themselves from one another with specialty products targeted at specific consumer segments. The need for convenience, customer service, product bundling and value added services characterize an industry where customer loyalty has been eroding for years.
With so many channels through which a consumer can shop and buy, the need for customer loyalty analysis and retail business intelligence (BI) in the areas of marketing effectiveness, sales and service performance is paramount to your success. Site location for brick and mortar stores is as important as ever. Retail BI analysis of supply chain costs and manufacturing is also a critical component in highly competitive retail markets. With Centrifuge, retailers now have the ammunition to effectively compete at a time when improved decision-making using retail business intelligence applications is essential to the success of your brand, your stores and your online efforts.
Whether it is sales performance, marketing effectiveness, customer service or customer loyalty analysis, Centrifuge allows you to better understand your retail business intelligence and make decisions faster.
View screenshots
Identifying sales related to low profit margin products.
Analyze sales performance and manufacturing costs that may be contributing to profit shortfalls.
Multi-channel measurement of marketing campaigns.
Evaluate marketing campaigns across channels and segments to isolate effective cross sell and up sell strategies.
Assessing sales and service productivity at all levels.
Analyze sales and service performance by region, territory, store, employee, department and time of day.
Identifying fraud across employees and vendors.
Use advanced link analysis to determine double vendor invoicing and employees that may be perpetuating fraud.
An inability to access and analyze critical data that is essential to your retail business intelligence.
Connect to new sources of data easily without extensive support from technical staff.