The founders of Centrifuge came out of the United States Intelligence Community (IC) where Analysts are charged with identifying relationships, patterns and gaps in the most demanding analytical applications in the world.
It is not just the volume but also the velocity of incoming data that makes this task so challenging. In short, users are drowning in data that pours in from everywhere. Additionally, in this environment one often does not know what they are looking for in advance. They need to discover the meaning behind the data. Sound familiar? It is not surprising that traditional Business Intelligence (BI) products have fallen short here. These products rely on pre-built data models that assume a thorough understanding of the underlying data.
This challenge became the motivation for building Centrifuge. While other approaches attempt to remove the analyst from the equation through automated analysis algorithms, our approach relies heavily on human judgment. The key is providing the ability for exploration of the data in an unconstrained way. This exploration of the data space is conducted in a visual and highly interactive manner that is refreshingly easy to use. Resulting insights can be extraordinary. We call the approach Interactive Analytics.
Centrifuge is now broadly deployed across the Federal Government and is proven to be a highly effective 'next generation' approach to information analysis.
Today, the private sector can leverage the same technology to gain insight into their own businesses. The availability of Centrifuge could not be more timely for businesses today. With data sources growing exponentially and competitive pressures at an all time high, the need to synthesize and extract meaning is critical to success. For the first time, Centrifuge provides businesses with the freedom to explore their data, uncover new insight and make improved decisions.