The founders of Centrifuge came out of the United States Intelligence Community (IC) where Analysts are charged with identifying relationships, patterns and gaps in the most demanding analytical applications in the world.
It is not just the volume but also the velocity of incoming data that makes this task so challenging. In short, users are drowning in data that pours in from everywhere. Additionally, in this environment one often does not know what they are looking for in advance. They need to discover the meaning behind the data. Sound familiar? It is not surprising that traditional Business Intelligence (BI) products have fallen short here and created a need for a next generation of business intelligence 2.0 applications. Traditional products rely on pre-built data models that assume a thorough understanding of the underlying data, BI 2.0 doesn’t infer this and creates a truly exploratory environment for data analysis.
This challenge became the motivation for building Centrifuge. While other approaches attempt to remove the analyst from the equation through automated analysis algorithms, our approach relies heavily on human judgment. The key is providing the ability for exploration of the data in an unconstrained way. This exploration of the data space is conducted in a visual and highly interactive manner that is refreshingly easy to use. Resulting insights can be extraordinary. We call the approach Interactive Analytics.
Centrifuge is now broadly deployed across the Federal Government. Centrifuge has proven to be a highly effective 'next generation' approach to information analysis and is leading the way in the business intelligence 2.0 revolution.
Today, the private sector can leverage business intelligence 2.0 technologies to gain insight into their own businesses. The availability of BI 2.0 with Centrifuge Interactive Analytics could not be timelier for businesses today. With data sources growing exponentially and competitive pressures at an all time high, the need to synthesize and extract meaning is critical to success. For the first time, Centrifuge provides businesses with the freedom to explore data, uncover new insight and make improved decisions.